The Marketing Department at Coastal Bend College earned eight national collegiate marketing honors in the seventh annual Education Digital Marketing Awards – three at the topmost Gold level, two Silver, one Bronze, and two for Merit.
The Education Digital Marketing Awards are endorsed by Higher Education Marketing Report and recognize the best educational websites, digital content, electronic communications, mobile media and social media.
CBC emerged from a large pool of distinguished contestants that submitted more than 1,000 entries to capture Gold Awards for the Blog Site “CBC Media Center”, Electronic Advertising for the “Register Now to Get the Schedule You Want” campaign, and Social Media for the Coastal Bend College Twitter.
In addition, CBC received a Silver Award for Digital Video titled “Success Happens Here: Law Enforcement Graduate” and Electronic Advertising for the Maymester Ad Campaign, a Bronze award for Social Media for the Coastal Bend College Facebook page, and Merit for a Digital Video titled “Success Happens Here: Oil and Gas Graduates” and Social Media for the Coastal Bend College Instagram page.
Submissions were reviewed by a national panel of industry experts and were judged against entries from similar-sized organizations.
Awards were issued for entries that received top marks from. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.