January 25, 2021

Coastal Bend College

The latest official news from CBC!

Coastal Bend College Introduces Online Course: Digital Marketing Suite

Coastal Bend College has a program that makes it easy to take high-quality, noncredit online courses. Coastal Bend College has partnered with ed2go to offer hundreds of online, instructor-led courses and is pleased to announce the launch of “Digital Marketing Suite.” Participants will learn how to market a business on the internet, even if you have little to no money to spend.

Topics that are included are:

  • Search Engine Optimization (SEO)
  • Web Analytics
  • Email marketing
  • Blogging
  • Social Media (Facebook, Twitter, LinkedIn, and Pinterest)

Through the course, you’ll learn how to make an internet marketing checklist and other tools to help develop a good online business strategy. Traditionally, the biggest challenge for most business owners is attracting new customers. With our globally connected environment, social media is a game changer for businesses allowing them to reach anyone online. Since most web traffic comes through search engines, it’s important to increase the search engine ranking for your business and to do that, you need to learn search engine optimization (SEO). To wrap up the course, you will learn how to track and analyze web visits through tools like Google Analytics. If you rather focus on of the above topics, search engine optimization or social media marketing, there are separate courses listed below.

This course is part of Coastal Bend College’s growing catalog of more than 300 instructor-facilitated online courses. Through well-crafted lessons, expert online instruction, and interaction with fellow students, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.

New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

Other courses available through ed2go follow.

Achieving Top Search Engine Positions

Increasing your website’s visibility through search engine optimization (SEO) will help more people find your website. By learning search engine optimization, you’re website can appear higher on the search results from search engines.

Using Social Media in Business

If you are just beginning to use social media for marketing or have been using it for a while, there will be plenty of information to learn through this course. Whether you want to learn new ways to market your business or want to understand social media better, this online course will inspire you.

To learn more, call Coastal Bend College at (361) 354-2768 or go to www.coastalbend.edu/ce for more information.